Augmented Reality (AR)
What is Augmented Reality?
Augmented reality (AR) is a live, copy, view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. – Wikipedia
Scan this Q-R Code Forget old school virtual reality ( VR ). The new phenomenon you need to know about and get your business on is Augmented Reality ( AR ).
In Virtual Reality you are absorbed in a digital creation!
Print Media Augmentation (PMA) is technology that recognises images, symbols and objects in the physical world and uses this as (Anchors) to deliver linked digital content such as videos, animations, audio graphics and WebPages, to name but a few in real time.
As the South African agents to the hugely acclaimed Layar international print augmentation, we will significantly enhance all printed media and elevate it to a whole new level.
Augmented Reality is especially relevant to the Automotive industry. New vehicles can now be showcased in one printed advertisement.
THE AUTOMOTIVE INDUSTRY HAS A RICH HISTORY WITH AUGMENTED REALITY, AND THE SAME CAN BE SAID WITH MORE RECENT INTERACTIVE PRINT CAMPAIGNS.
Automakers worldwide are using Layar to enhance their advertisements and engage clients. You can now bring your showroom right to your clients.
Please contact our specialists for your entire enhancement.
Simply download the Layar app to scan the images below & see how print can come alive with Augmented Reality.
SCAN! And see Good advertising!